Why Seoul Should Be on Your Travel List
Seoul is one of Asia's most exciting cities — a place where ancient palaces sit beside glass skyscrapers, where Buddhist temples share neighbourhoods with K-pop entertainment agencies, and where you can eat extraordinarily well at any hour of the day or night. It's a city that rewards curiosity, and for first-time visitors, it tends to leave a powerful impression.
This guide covers the must-see areas, key experiences, and practical tips to help you make the most of your first visit.
Essential Neighbourhoods to Explore
Gyeongbokgung & Bukchon (Jongno-gu)
Start here for a sense of Seoul's history. Gyeongbokgung Palace is the largest of Seoul's five grand palaces and is most stunning in the early morning before crowds arrive. Nearby Bukchon Hanok Village is a preserved cluster of traditional Korean houses (hanok) on the hillside — iconic for photos and a peaceful contrast to the modern city.
Insadong
A cultural district known for traditional tea houses, art galleries, craft shops, and street food. Great for souvenirs that are actually made in Korea, not imported novelties.
Hongdae
The university district centred around Hongik University, known for its indie music scene, street performances, quirky cafés, and vibrant nightlife. This is also K-pop territory — entertainment companies and idol-themed shops are everywhere.
Myeongdong
The go-to shopping and street food destination in central Seoul. K-beauty flagships, international brands, and some of Seoul's most famous street food vendors are all packed into this lively district.
Itaewon & Haebangchon
Seoul's most internationally diverse neighbourhood, with global cuisine, cocktail bars, and a laid-back atmosphere. Haebangchon (HBC) is a quieter adjacent area popular with expats and long-term visitors.
Gangnam
The upscale southern district made globally famous by a certain song. The Coex Mall underground shopping complex, SM Town (a K-pop entertainment hub), and countless high-end restaurants make it worth a visit.
Top Things to Do in Seoul
- Visit a traditional jjimjilbang (Korean bathhouse/sauna) — an essential local experience
- Take a Han River picnic — rent a bike, buy convenience store snacks, and relax by the water
- Watch a performance at Nanta Theatre or a traditional Korean folk show
- Hike Namsan Mountain for panoramic views and visit N Seoul Tower at the top
- Browse Dongdaemun Design Plaza (DDP) — a stunning architectural landmark and creative hub
- Explore a themed café (cat cafés, animal cafés, dessert concept stores are everywhere)
Getting Around Seoul
Seoul's public transport is world-class. The metro system covers almost every corner of the city efficiently and cheaply. Buy a T-money card (reloadable transit card) on arrival — it works on buses, the subway, and even some taxis. Kakao Maps (available in English) is the most reliable navigation app in Korea.
Practical Travel Tips
- Best time to visit: Spring (April–May) for cherry blossoms; Autumn (September–November) for foliage and mild weather.
- Visa: Many nationalities can enter South Korea visa-free for 30–90 days. Check with your country's requirements.
- Currency: South Korean Won (KRW). ATMs are widely available, and card payment is accepted almost everywhere.
- SIM / WiFi: Purchase a tourist SIM at Incheon Airport on arrival, or rent a pocket WiFi device.
- Tipping: Not customary in Korea — you don't need to tip at restaurants or taxis.
A Simple 3-Day Seoul Itinerary
Day 1: Gyeongbokgung Palace → Bukchon Hanok Village → Insadong → Myeongdong street food
Day 2: Hongdae → Han River picnic → Itaewon for dinner
Day 3: Namsan Mountain → Dongdaemun → Gangnam (COEX, SM Town)